Side by side

American cranberry or cowberry? How to tell them apart

Vaccinium macrocarpon · Vaccinium vitis-idaea

How to tell them apart – American cranberry: creeping, evergreen dwarf shrub with small, glossy leaves, pink flowers with swept-back petals and large red berries; cowberry: upright little bushes with gland dots under the leaves, white bells and berries in clusters.

American cranberry (Vaccinium macrocarpon)

Photo: Photo by Keith Weller, Public domain · source

American cranberry Vaccinium macrocarpon

Cowberry (Vaccinium vitis-idaea)

Photo: Hans Hillewaert, CC BY-SA 3.0 · source

Cowberry Vaccinium vitis-idaea

How do you recognise them?

American cranberry
Creeping, evergreen dwarf shrub with small, glossy leaves, pink flowers with swept-back petals and large red berries.
Cowberry
Evergreen dwarf shrub with small, glossy, leathery leaves, white bells and clusters of red berries.
Compared with American cranberry: upright little bushes with gland dots under the leaves, white bells and berries in clusters.
American cranberry and cowberry side by side
American cranberryCowberry
LeavesAlternate, elliptic, 0.5–1.5 cm, leathery, glossy green with a slightly rolled edge; reddish-brown in winter.Alternate, oval, 1–3 cm, leathery, glossy dark green with a slightly rolled edge; paler underneath, with dark gland dots.
FloweringPink flowers (1 cm) with 4 swept-back petals and a beak of stamens, June–July (June–July).White to pink bells (5–8 mm) in short, nodding clusters at the tips, May–June (May–June).
FruitGlossy red, sour berries (1–2 cm), September–October.Glossy red, sour berries (5–10 mm) in clusters, August–October.
BarkThin, trailing stems up to 1–2 m long that root at the nodes, with short, upright side shoots.Thin, upright stems growing from creeping underground runners.
Shape and heightDwarf shrub, 10–20 cm, with long creeping stemsDwarf shrub, 10–30 cm
SiteFull sun, acid soil, moist to wetSun or partial shade, acid soil, normal
Native to BelgiumNo, plantedYes
Good for bees, butterflies and birds––
Poisonous to people and petsNot known to be poisonousNot known to be poisonous
Pruning monthsMarch–AprilMarch–April

What does it mean for your garden?

  • Cowberry is native: it feeds more insects and birds than a non-native species. If in doubt, choose this one.

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All species that look alike

This comparison is compiled from the Bladwijzer species pages.

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